Relying on the eureka moment to happen seems a little far fetched in the real world, yet when it comes to unleashing your inner artist we all find ourselves waiting for that very cliché light bulb moment to arrive. Instead what we should all be doing is experimenting with any and ever idea that pops into our heads.
By stripping back my ideas I discovered the filming process, ‘stop-motion’.
What is stop motion filming?
Stop-motion filming is a technique that may initially draw a blank with many but in reality we have far more contact with it. Examples range from the 1960’s Magic Roundabout children series to Wallace and Gromit to television adverts.
The technique of stop motion filming captures movements through individual photos that are then merged together to form frames that are a fraction of a second in length. This creates the illusion that your items/ characters have been brought to life
How can stop-motion filming be used?
As you may have guessed by reading to this point, stop motion, as a filming technique is not for the faint hearted with over 900 photos being captured for a two-minute video. Stop- motion is a process that has to be stuck with until the bitter end. By moving characters or letters slightly in each frame you are able to manipulate the video to exactly your needs. This not only brings your storyboard to life in a relatively fool proof manner but also gives you a unique marketing tool for your business.